Why people visit your website?
If you want to cast a critical eye over your website to evaluate its effectiveness among people, you need to know the reasons why people approach to your website.
The very basic reason is that they are either looking for some information, products, services or they are willing to be entertained or either they want to contact you.
You may be in business of selling DVDs or offering collection of funny videos, blogging about any particular thing etc. All the activities go through the reasons for what people look to your website.
Reasons why people look for your website
1. They are looking for information
The customer might be having business card with him or he is referred to you and they want to read more about your products or services. This may be question arise that how you have made your products or where you get your material.
May be the visitor willing to see the customer testimonials or your portfolio.
They may be looking for linking your social media pages. For media and newspaper websites, the visitors generally looks for the content you have published not for the information about you. People look for the websites that serves their purposes without telling to the website.
2. They want to contact you
How many times people visit the websites to know their telephone number or address and look for how to get in touch with you. That is why the experts says to the people that do include your contact information and email address at the footer of the website to make it easy for the users to contact you.
In a split test revealed that the number of conversion of a website with phone number is 56% as compared to 46% of the website without phone number.
Even though all the people may not be looking for contact you but it adds to their trust for your website.
3. They want to transact with you
You might be running a gaming website or may be selling products or services or you may be offering free e-book to the people for getting the data. Some people want to transact with you for money or information.
What you need to do is that you ensure that they have no trouble while doing transaction with your website. In short, you only need to ensure that when people land on your website pages, they get what they are looking for and you will be successful.